After working on major Netflix titles like Stranger Things, Squid Game, and Rebel Moon, I wanted the chance to design for some of my personal favorite shows (Santa Clarita Diet & Unbreakable Kimmy Schmidt, anyone?). However, not all brands naturally translate into consumer products. That’s where the idea for a Netflix All-Star series came in—an assortment featuring iconic characters from hit shows that aren't often represented in merchandise.

This idea quickly evolved into a large-scale Netflix Advent Calendar, designed as a premium collectible for Netflix fans and the holiday season. From the start, I knew the layout had to mimic the Netflix selection screen UI, instantly making it feel familiar and immersive. Right when the form factor of the box was defined, I knew we had to play the signature Netflix TUDUM sound upon opening. I sourced a sound chip (similar to those used in greeting cards) to ensure that the Netflix effect was on full power throughout the unboxing experience. This was proven when we generated over 50M views online with organic content over YouTube and TikTok.

The project was a massive undertaking, featuring over 20 unique products from fan-favorite series like One Piece, Bridgerton, The Witcher, Rebel Moon, and more. Every detail was carefully designed to match each property to make the Netflix Countdown Calendar a must-have for every Netflix lover and their favourite shows.