Jujutsu Kaisen

Squid Game

Battalor

Senior Toy Designer - New Brand Development

Hi, I'm Jason, a toy designer based in Toronto, Canada.


I lead product design and development across major entertainment licenses and original IPs — from hit Netflix series to top anime franchises. I’ve had the opportunity to create some incredible toys and collectibles for these properties, designing for fans as a fan myself — something I’m deeply passionate about as a HUGE toy nerd.


I now spearhead toy design and develop original toy-led IPs and created new brands such as Battalor and Taggy Bears at my current role as Sr. Design Manager at Toikido.


I enjoy skating, fingerboarding, kitbashing, and collecting toys — especially Marvel action figures, Japanese softubi & vinyl figures, Bakugan, and Beyblades. I also love reading comics & manga, and gaming on my free time.

My main games are Fortnite, Marvel Rivals, and I am also a ranked Mario Kart player and a competitive Beyblader.

Working in good company with:

Get in touch

Jason Cheng. 2025. All rights reserved.

chengjasdesign@gmail.com